Texas defeats Arkansas 15-14, December 6, 1969, and President Richard Nixon visited the Longhorn locker room afterwards. He presented Texas head football coach Darrell Royal with his presidential plaque live on national television. This image of Nixon and Royal appeared on the front pages of newspapers all over Texas and across the country. H.R. Haldeman, Nixon’s chief-of-staff, thought the White House had achieved a major public relations victory for the President. Also pictured is UT quaterback James Street.

The "game of the century" featured No. 1 Texas, winners of 18-straight vs. No. 2 Arkansas, winners of 15-straight in the showpiece game in college footballs 100-year anniversary. It was a game that received almost unprecedented national hype when it was moved from October 18th to December 6rh to give it more of a national audience. It worked as the move made it the focus of the entire sporting world doing a television rating of a 50 share.